Emma Petroulas

Strategy is a difficult thing for small business. We always believe that we have found the perfect niche in the market and that we will make the most of it. But sales don’t always come as quickly as you hope and you start to spread the service offering to get more customers through the door.

One young go-getter is sharing how she plucked up the courage to ask her former boss to go into business with her – and how she hasn’t looked back since.

New research from the University of Technology Sydney has revealed the state of play in small business, and offers some lessons for SME owners to learn from.