Losing sales because you offer too many options?

By Rhondalynn Korolak · 12 February 2013 · Locked

Losing sales because you offer too many options?

Is Overchoice Killing Your Sales?

As the economy struggles, entrepreneurs are tempted to offer more products and services, but is this strategy really a recipe for success? Find out why too many options might be costing you dearly.

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Summary

When the economy and sales are down, entrepreneurs tend to increase the number of products, services and offers they put out there, hoping that more choice will lead to more opportunities to close sales.

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