When the economy and sales are down, entrepreneurs tend to increase the number of products, services and offers they put out there, hoping that more choice will lead to more opportunities to close sales.
Rhondalynn Korolak blogs about standing out in a marketplace where imitations are plentiful.
“If you continue to compete based on price alone (or intangible claims), 99 percent of your customers will continue to assume that you are not the real deal either.”
Rhondalynn Korolak offers tips to avoid sabotage and foster innovation in your business.
“For every daring and outlandish new idea that is proposed by one hopeful soul, there will be a long list of sceptical colleagues who are willing to offer 20 reasons why the idea might fail…”
Rhondalynn Korolak blogs about how many businesses REALLY fail in their first year.
“I searched the internet and couldn’t find confirmation of any study that was done to back-up this statistic by a reputable or well-known bureau. What I did in fact find was some evidence to the contrary.”
For those of you who are in the retail industry, you may have noticed a recent trend to clean up in-store environments – reduce shelf heights, remove dense ends and dump bins, widen aisles etc. – in order to increase comfort and make the shopping experience less stressful for customers.
Even though it’s important to pursue new customers and new markets, it’s absolutely crucial not to neglect the customers that have supported and given you the success you enjoy today.
You have reached the end!
