Gerald Chait

Gerald Chait

Gerald Chait

15 Posts

Gerald Chait is Reckon Limited’s Group General Manager, Marketing. He has over 20 years marketing experience and has worked with a number of well known companies including Sharp, Optus and 3M developing marketing and business strategies. For almost 5 years Gerald has been instrumental in developing Reckon’s Business Division marketing and pricing strategies. Reckon is the distributer of QuickBooks, Quicken and APS software. Over the last decade, Reckon has quickly grown to become a leading name in accounting and business circles.

Published Posts

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How to invigorate relationships in 2013

Successful business relationships and personal relationships require a lot of the same skills. Taking an interest in the other person, being honest and sharing your values are all important to successful relationships.

Gerald Chait

Gerald Chait

Author

How good reporting eases decision-making

Whether you’re making decisions about how much stock to order, what extra promotional activity should be undertaken or if you can afford to pay an employee more money, reporting plays a vital role in understanding the impact any choice has on your bottom line and cashflow.

Gerald Chait

Gerald Chait

Author

3 ways to analyse customers for the benefit of profit

Being able to delve deeply into the behaviour of your customers can bring big rewards. The more you understand who your customers are, what drives their choices and what they expect from you, the better.

Gerald Chait

Gerald Chait

Author

Cloud computing, who’s doing it?

Accounting is just one of the software programs you can take into the cloud, and a major one for small businesses. Here’s a look at how three Aussie SMBs are using it.

Gerald Chait

Gerald Chait

Author

How technology acts as a trigger for business change

Whether you’re buying new business premises, investing in a new communications system or purchasing new business software, there is often a trigger that inspires the change.

Gerald Chait

Gerald Chait

Author