Decoding a great customer experience
By Dr Adam Fraser · 8 April 2013 · Locked
By Dr Adam Fraser · 8 April 2013 · Locked
Dr. Adam Fraser reveals the surprising truth behind delivering an unforgettable customer experience. Is it what you think it is?
We all want our customers to be raving fans. To refer us their friends and loved ones and generally be advocates for what we do. It is commonly thought that the key to generating raving fans is to give them an amazing customer experience.
Tags: Customer, Customer Experience, Daniel Kahneman, Peak End Theory, Psychology, Research, satisfied employees