Sharon Williams

Sharon Williams

Sharon Williams

23 Posts

Sharon is a pioneer in the Australian marketing industry and is the CEO of one of Australia’s highest profile integrated, B2B marketing, PR and creative agencies; Taurus Marketing. Sharon is a highly experienced International public speaker and trainer and sits on a number of prestigious boards. Sharon’s ‘no bull’ approach will be reflected in her blog, with frank commentary on a variety of topics.

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Seven trends SMEs should be across this year

It’s hard to believe we’re more than a month into the new year. Many corporates didn’t return to business until after Australia Day, giving the SME owners who’d been in full swing for a few weeks a great head start. To capitalise on this early advantage, here are some of the trends SME owners should… Continue reading Seven trends SMEs should be across this year

Sharon Williams

Sharon Williams

Author

5 reasons why PR is critical for the success of your Startup

  When I came to Australia from the UK, via Hong Kong, and started my ‘’start-up’’ business, I didn’t know anyone and almost no one knew me. My previous experience, reputation network and endorsements carried little weight down under. 5 reasons and more! I guess my background in PR helped, but it is Public Relations… Continue reading 5 reasons why PR is critical for the success of your Startup

To be an entrepreneur or stay in corporate – what’s your personal poison?

Some people have a great idea they want to see through, some could think of nothing worse than going out on their own. Today, the word entrepreneur is the new black and we are talking start-ups all over again. I’ve seen several cycles through my career and worked with my first entrepreneur in my early… Continue reading To be an entrepreneur or stay in corporate – what’s your personal poison?

Sharon Williams

Sharon Williams

Author

Can a sales promotion make a difference?

Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?

Sharon Williams

Sharon Williams

Author

Lessons in innovation from Steve Wozniak

Taking inspiration from Steve Wozniak’s recent trip to Australia, Sharon Williams shares her 10 top tips for inspiring innovation in your business.