Tech

Female SMB owners are feeling more positive about being in business than their male counterparts and are driving the uptake of social media for business, according to new research.

There are 11 million Facebook users, 2 million LinkedIn users and around 1.8 million Twitter users in Australia – an enormous pool of customers for savvy SMBs to tap in to. Unfortunately, many businesses are failing at social media. Here’s how to make sure your business isn’t one of them.

Any business that loses customer records, financial data or even a day’s worth of orders will experience some degree of productivity loss and may also face potential non-compliance penalties, missed sales opportunities, damage to reputation, and weakened customer confidence. Here’s how to protect your business.

Over 70 percent of small business owners who’ve embraced social media believe it has been a success and led to better customer relationships, according to a new survey.

If you’re going to run a Facebook competition, you’d better make sure you follow all their rules or your risk having your page shut down. Learn the rules for easy and effective Facebook marketing.

eMarketing is one of the most important aspects of a successful inbound marketing campaign, but you need to treat your email subscribers with care if you’d like them to stick around for a while. Here are some eMarketing best practices every business can follow.

Before you dive into social media there are a few things to consider. There are hundreds of social media platforms; however many have different audiences and different ways they interact with their users.

Efficient and strategic management of documents is critical to virtually all business operations, and SMBs need to streamline their processes and functions if they are to remain competitive.

How often do friends or colleagues go into business together, never stopping to think about a legally binding shareholder agreement until something changes and things get nasty?

Queensland is fast becoming a new hub for tech startups in Australia, creating what could soon be the country’s own Silicon Valley. We spoke to the people getting going in the sunshine state to see what’s making the techies tick.

Your Friday Entrepreneur Fix this week features Gabby Leibovich, the online entrepreneur behind one of the country’s biggest eCommerce empires – CatchOfTheDay, Scoopon and GroceryRun.

Businesses must manage both email and social media marketing together, if they hope to fully optimise customer interactions.

If its success in the US is anything to go by, the sCommerce phenomenon looks set to take hold in the Australian market – and one local beauty venture is at the forefront of this new online shopping experience.

In this age of social media, one-way information on a business website often does not cut it anymore. Many people now expect interaction online. They do not want a business to merely talk at them; they want to be involved in a conversation where their opinions are heard. Enter – the business blog.

You can’t afford to let complacency be the hallmark of your security strategy, and you can’t think you’re invisible to the bad guys. For SMBs that use Macs to fuel their businesses, taking the appropriate steps to protect their information is now a necessity.

Forget SEO. Ok, don’t forget it entirely but for a minute, let’s pretend it isn’t even a blip on the radar screen of what’s important when writing website content. How do you write copy that turns visitors into customers?

In today’s competitive business world, selling involves much more than a price war. Technology could be the thing to give your business an added edge over its competitors.

Social media has entered a new phase – it’s no longer a novelty where business can simply experiment and hope for the best. As the space matures, businesses are demanding more value for money, making measurement all the more important.

Cloud technology offers a wealth of benefits to small businesses, but a few questions need to be asked of a service provider to ensure the relationship is a lasting one.

Despite the prolific impact email, mobile phones and tablets have had on businesses, the traditional desk phone remains its most important communication tool.