Tech

Cloud technology offers a wealth of benefits to small businesses, but a few questions need to be asked of a service provider to ensure the relationship is a lasting one.

Despite the prolific impact email, mobile phones and tablets have had on businesses, the traditional desk phone remains its most important communication tool.

India has claimed the premiere position as the top spam-relaying country, stealing the US’s top spot, for the three months to March this year.

With networking key to success in the current business environment, the newly launched LinkedIn iPad app aims to help users make the most of its services.

You’re blogging, optimising your website, using Facebook and Twitter – all of which is bringing new visitors to your business website – but what are you doing to entertain these potential customers and bring them one step closer to buying from you?

Virtual technology and pay-as-you-go business services are the key to effectively cutting business costs while simultaneously spurring growth, a new survey has revealed.

We’ve come a long way since the shared calendar; more and more businesses are finding that sharing information, connecting, communicating and collaborating in secure online environments can be very profitable.

Ambient advertising is all about placing ads on things (and in places) you wouldn’t normally expect to see an ad. But is there a foolproof way of measuring its ROI? Not really, which is why businesses are turning to interactive window-shopping campaigns.

Implementing some basic systems will allow you to run your business more effectively, and help you stay on top of the game. Here’s a look at a few of the best tools available to small business owners.

Virtualisation is the paradigm of the moment. From cloud computing to communications solutions and virtual offices, it’s delivering a wide array of benefits – including lower costs, improved flexibility and an increasing ability to expand.

There was a spectacular turnout at the social media and online business event we hosted last week, so here’s a wrap-up of lessons learned from panelists Jodie Fox, Valerie Khoo and Cenk Baban.

CatchOfTheDay has announced it is expanding into the wine sector, with an acquisition of the specialist wine deals site, vinomofo.com.

A popular misconception exists that inbound marketing is all about spending lots of time on social media platforms. This just isn’t true, as social media can be a big waste of time if you don’t approach it with a plan or some clear objectives.

It’s that time again, the deadline for your upcoming email newsletter is looming and you just can’t find the energy or inspiration to get started. Here’s 20 ideas to put a fresh spin on your eNewsletters.

In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. In the fourth and final instalment, we look at the pros and cons of using predictive analytics.

Given the amount of time people spend on their social networks, building connections and growing their networks, it’s surprising when their profiles aren’t given as much attention as they should be. Here’s four ways to give your profiles a boost.

As cloud computing becomes the new “must-have” technology for businesses, it’s important your business chooses a cloud service provider that can meet all of your needs. For any business, communication and collaboration tools are essential and there’s one cloud service provider, in particular, that excels in these areas.

If you don’t want to risk having your sensitive business data leaked, you need to take a serious look at how your company disposes of old PC’s, hard drives, servers and other storage devices.

In the web’s early days, you hosted a site and all its applications on your own infrastructure, which you fully controlled. Today’s online businesses are increasingly comprised of several outside sources that your company depends on 24/7 – and just one poor performer can cause an entire application to slow down.

Digital experts are warning the increasing number of online start-ups to be careful not to make some basic branding blunders, as many battle to keep up with competitors and forget to focus on a number of website essentials that can help to build customer loyalty.