Carly McKenna

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http://www.dynamicbusiness.com.au
Carly McKenna is currently working as a journalism intern for Dynamic Business. She is also a third-year Media student at Macquarie, a music enthusiast, and a lover of all things literary.


How a life challenge inspired business resilience

As the founder of a life-coaching business, Geraldine Moran knows how to motivate people to achieve their goals. But while she was helping others move forward, she also had her own challenges to overcome.

Social media ‘shares’ drive online commerce

Sharing events via Facebook continues to generate more revenue than any other platform, but Twitter is driving more event-page traffic, according to the latest social commerce report.

SME confidence and conditions recover

After falling to its lowest level in three years, SME confidence has improved in the September quarter, and is now in line with larger businesses.

Why it pays to invest in video

Online video was once perceived to be an expensive option, but in the last few years it’s become a leading marketing strategy for small businesses. Here’s how video can help increase your online visibility and build business - without spending a fortune.

SMBs unaware of beneficial tax rebates

More than half of small and medium businesses are not aware of important changes to the instant asset write-off scheme, according to a recent poll.

Look before you lease

With so many aspiring retailers out there, it may seem surprising to find ‘For Lease’ signs- rather than tenants- occupying retail spaces. What’s stopping small businesses from getting their foot in the door?

Redesign to enhance the LinkedIn experience

LinkedIn has announced that it is rolling out redesigned Company Pages in order to streamline the platform for its members. Company updates will be front and centre, enabling members to quickly share and comment on updates, and a revision to the update stream means that content will also be more personalised.

Innovative global event will inspire soloists

Many female entrepreneurs are limited because they underestimate their potential to grow a solo business. In an effort to inspire and empower solo entrepreneurs, the international telesummit ‘Startup Small—Dream Big—Grow Fast’ will provide women with strategies to reach solo success.

Online business activity in significant decline

Despite an increase in the use of websites, online activity among small to medium businesses has fallen, with social media interactions and other online marketing activities declining most sharply.

Business confidence back on the up

Business confidence increased by more than four points in July, according to the Roy Morgan index, delivering a ray optimism after two straight months of declines.

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Instant asset write-off incentive an opportunity for SMEs to digitise

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Unfair dismissal claim against Deliveroo may have widespread consequences for the gig economy

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Australian dairy industry shifts its focus from China to Southeast Asia

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Buy now, pay later made easy for SMEs as Zip partners with Visa, Apple, Google

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