Annette Slunjski

Annette Slunjski

Annette Slunjski

7 Posts

With over 20 years experience in marketing and communications, Annette is a ‘strategy first’ advocate with a special interest in the role data plays in marketing. She also draws on her experience in B2B technology marketing to showcase the technology solutions that are increasingly becoming part of a marketer’s and small business owner’s world (including insights academic research can deliver). Annette is the General Manager of Lucidity Marketing Communications.

Published Posts

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Using predictive analytics to understand customers: Pros and cons

In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. In the fourth and final instalment, we look at the pros and cons of using predictive analytics.

Five ways to boost eMarketing campaign success

While social media is often in the limelight, email continues to be the lead workhorse for many businesses. This means that as customer sophistication evolves, so too should your email strategy.

Using business data for lead generation: expert advice

In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part three looks at using data to replicate ideal customers in your prospect pool.

Using data to get to know your customers better

In this four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part two looks at using the patterns and trends in data to get to know your customers better.

Unmasking the business boost hiding in your data

In a four-part article series, we’ll look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Think of it like a first date with your data; you may learn something new or it may be revisiting existing knowledge, but without a first date you won’t get a second.