Marketing
David Welzman’s business is in selling. He knows how to bring in the crowds, how to get them buying and grab their interest. But when Welzman started his business in Australia, he quickly realised that Aussies weren’t the best bet.
Your brand is the promise you make, and it starts with how your marketing talks to your customers. It might have varying voices for different audiences but they should always be guided by your brand profile and brand values. Here are some ideas for how to define your unique brand voice.
Creating an impressive landing page is incredibly important to catch your audience from the outset. Here are five easy ways to make yours pop.
Once a website has been uploaded it can be easy to forget about it, however refreshing online content on a regular basis is vital in maintaining a competitive edge.
Although customer service standards remain below par in Australia, consumers have rated small businesses better than big organisations at delivering a positive customer experience.
As social media continues to saturate both personal and professional lives and becomes more vital to business, it’s valuable to note that it’s not a popularity contest. If you’re going to spend time making connections, you want to ensure they’re the right ones.
Market research is crucial to the success of a small business, but in order to implement a successful strategy you need to avoid making these five simple mistakes.
With so many marketing channels in today’s mobile world, it can be tough to know how best to reach your target market. Here are six tips to help you choose the most effective medium.
Over 85 percent of marketers who include video in their eMarketing report a positive impact. But still, many shy away from video because of perceived difficulty and cost. You can create this content yourself for cheaper than you’d expect though. Here’s how.
When it comes to marketing, you’re probably already using some of the more common tools—such as advertising—to raise your profile and engage with audiences. But PR is also an essential part of the marketing mix for any small business looking to achieve its business objectives and be a success.
We asked the two top DIY marketing services – Pressloft and Sourcebottle – to sell the benefits of their service to small business. Here’s what they had to say…
Most business owners confuse their brand with branding. A brand is a carefully crafted perception that’s linked to branding, which is designed to influence purchasing decisions. So how does branding work?
This year April Fools was tucked away at the weekend, but the unfortunate timing hasn’t stopped some savvy businesses from making a statement and generating some added publicity.
From an eCommerce point of view, Pinterest should be recognised as a great source of free marketing. Here’s a how-guide for making it work for your small business.
There are more traditional ways of running special offers than group buying. Here’s some expert advice for how to do coupon marketing properly…
The most successful marketers measure what they do and know how marketing activities impact revenue. Here are the 7 key competencies you should look for when hiring a marketing consultant.
Just like a garden needs water and fertiliser to grow, a business needs structure, discipline and an strategic approach to business development and marketing to reach its pinnacle, or does it?
A business owner’s personal brand is just as important as their business’ brand – customers have to like both, or they’ll take their business elsewhere. Here’s some expert advice for creating a personal brand worthy of praise and credibility.
Research says 90 percent of first impressions are made within the first four minutes of meeting someone. This statistic rings true when people look at your digital branding for the first time – your image is your sole weapon in your professional pitch.
Direct mail marketing has become less popular since the advent of email, meaning consumer letterboxes are becoming less crowded as inboxes become increasingly full. See the opportunity here?
