Rebecca Wilson is Managing Director and Principal Consultant of professional services and growth marketing firm Stretch Marketing, Rebecca and her team provide strategic business development advice, support and implementation to professional service providers and high growth entrepreneurial businesses throughout Australia.
Every services business needs a pipeline, and if they use it correctly, should be able to project upcoming revenue and resource requirements for several months into the future. Create one using these six steps.
Ever chased a quick lead, an amazing Google ranking or a staff member to “solve all your problems”? These quick buck marketing methods might work for a while, but generally fall flat after 6-12 months. Here’s what you should be doing instead.
Outbound marketing is the way of the past, so if you’re still interrupting customers with your marketing efforts, it’s time to stop. Rebecca Wilson offers some advice for welcoming in the new era of inbound marketing.
Rebecca Wilson blogs about the impact the Qantas grounding has had on the reliable Australian brand.
“The Qantas grounding is another blow to the brand of our previously very stable, secure and reliable nation, known for its lack of sovereign risk, stable investment environment, conservative growth-supporting governments, good sports achievements, sunny weather and great beaches, not to mention our previously faultless flying kangaroo.”