Rebecca Wilson

Rebecca Wilson

Rebecca Wilson

7 Posts

Rebecca Wilson is Managing Director and Principal Consultant of professional services and growth marketing firm Stretch Marketing, Rebecca and her team provide strategic business development advice, support and implementation to professional service providers and high growth entrepreneurial businesses throughout Australia.

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Is your marketing important?

Ever heard the old adage “If it is important you will find a way, and if it isn’t you’ll find an excuse.” Well, it applies to your marketing too – often most of all.

Rebecca Wilson

Rebecca Wilson

Author

Six steps to creating an effective sales pipeline

Every services business needs a pipeline, and if they use it correctly, should be able to project upcoming revenue and resource requirements for several months into the future. Create one using these six steps.

Why quick buck marketing never works

Ever chased a quick lead, an amazing Google ranking or a staff member to “solve all your problems”? These quick buck marketing methods might work for a while, but generally fall flat after 6-12 months. Here’s what you should be doing instead.

Rebecca Wilson

Rebecca Wilson

Author

Smarter marketing: Opportunity favours the strategic business



Just like a garden needs water and fertiliser to grow, a business needs structure, discipline and an strategic approach to business development and marketing to reach its pinnacle, or does it?

Rebecca Wilson

Rebecca Wilson

Author

Stop disrupting customers and start marketing smartly

Outbound marketing is the way of the past, so if you’re still interrupting customers with your marketing efforts, it’s time to stop. Rebecca Wilson offers some advice for welcoming in the new era of inbound marketing.

Rebecca Wilson

Rebecca Wilson

Author