By Guest Author · 21 May 2012 · Hot Tips
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When it comes to marketing, you’re probably already using some of the more common tools—such as advertising—to raise your profile and engage with audiences. But PR is also an essential part of the marketing mix for any small business looking to achieve its business objectives and be a success.
Tags: Marketing, Marketing Mix, PR, PR on a budget, PR strategies, Public Relations, small business marketing, small business PR