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The Australian Women Chamber of Commerce and Industry (AWCCI) is organising a marketing workshop for female entrepreneurs as a response to new findings revealing women struggle the most with marketing. 

More than 2,900 women were surveyed about various business topics and over 44 percent of respondents said they want more assistance with advertising and marketing.

AWCCI, CEO, Yolanda Vega says with over 1 million women trading in business more education is needed to assist them.

“We understand that education has the power to change the future, hence why we are running marketing workshops to educate the fastest growing sector of our economy, and preparing for tomorrow,” she said.

Vega said the workshops will offer attendees the opportunity to walk away with all the information they need about advertising, PR, branding and sales for their strategic marketing plan.

“A marketing plan would normally cost thousands of dollars which is why so many businesses don’t have one and fail,” explains Vega.

“Providing the education on how to build a strategic marketing plan will assist many businesses keep their doors open, their business running and prevent our economy from following in the footsteps of so many in the USA and Europe,” she added.

Heat Group founder and one of the event speakers, Gillian Franklin stresses the importance of a marketing strategy.

“A marketing strategy is not a ‘set and forget’ plan, it’s a living plan, one that constantly evolves and should be across the entire business,” she said.

Naked Communications co-founder and consumer psychologist, Adam Ferrier believes marketing is about  understanding consumer behaviour and the marketing triggers needed to change it.

“Business are always asking ‘how can I get my consumer to buy my product’, ‘like me on Facebook’, ‘recommend us to a friend’, and so on,” he said.

“Considering the majority of women business owners are in service industries, it is important for them to understand their potential consumers as well as how to change their own behaviour when running a business,” he added.

Ferrier will discuss how to change behaviours using ‘salacious examples’ at the Melbourne workshop on October 22nd.

The workshops will be held in Melbourne on Monday October 22nd and Sydney on Tuesday October 23rd, 2012 from 10am to 3pm and bookings can be made online.


Ashley Calabria

Ashley Calabria

Ashley recently graduated from the University of Canberra with a degree in Journalism and is currently studying Public Policy at the University of Sydney. She enjoys travelling and hanging out with friends, and is interning with Dynamic Business.

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