Home topics small-business-resources sales-and-marketing Hot Tips Marketing Hot Tips How to find your brand’s unique voice Belinda Weaver October 2, 2012 Your brand is the promise you make. It all starts with how your marketing talks to your customers. Find out how to define your unique brand voice. Your brand is not your logo. It’s not your tag line or even the colours you use. Your brand is the promise you make. Your brand communicates what you stand for and makes you unique. Your brand helps your target customers distinguish you from your competitors and the connection is much more emotional than you might think. Make it a personal connection A very simple exercise to boost the personality of your brand is to assign three human traits that represent how your customers feel about your business and the impression you want your business to give . Ask your customers to describe you in just a few words, or review all your testimonials to see the consistent themes. Copywrite Matters is knowledgeable, creative, and edgy . I use these values to guide how I write about my business and how I communicate with my customers and peers. It’s worth digging a bit deeper by building up a brand profile answering questions like: If your business were a friend, how would you describe them to your other friends? What are the qualities your business is known for, or you would like it to be known for? What is your brand passionate about?