PR

We all know that industry events are a great way to build your brand. But with so many ways you can incorporate events into your PR and marketing strategy, it’s a good idea to get a little creative in the way you approach them.

If the circumstances are right, being called to participate in a media interview can be a great boost for your business on many levels. But there can be a downside – so protect your interests by asking these five questions before you agree to being interviewed.

Media interviews are a great opportunity to gain third-party endorsement for your business in the form of a print or online article, but it’s vital you go into the interview prepared or you could end up doing more damage than good. Here’s some expert tips to get you prepared for the big day.

If there’s one certainty in business, it’s that companies love winning awards. Not only do trophies look nice on the mantelpiece, but as many past winners know, success at award time can have a telling effect on the future of your business.

Men are from Mars and women are in your competitor’s store, and that’s where they’ll remain if you don’t get your marketing and PR suited to a female audience.

Don’t you hate it when you open a magazine and one of your competitors is featured and you just know that they’ll get customers from the publicity? You wonder why they were featured, and you weren’t. The answer? A public relations program.

Wanting to improve the relationship your small business has with public relations? Follow these five tips and take your PR activities to the next level.