Phoebe Netto
Juggling motherhood and business is learning which balls can be dropped
The COVID-19 pandemic has brought an acceptance of both remote work and occasional interruptions, writes Phoebe Netto.
What the government’s handling of COVID-19 can teach you about your own communications
Say what you want about the government’s handling of the COVID-19 crisis, but one thing’s for certain: there are a lot of lessons to be learned. In a time of uncertainty and unpredictability, people need to know what’s coming and what the next moves are. A lot of anxiety comes from a fear of the […]
Why business owners need to delegate
How the best leaders run their businesses.
Even more business tools you wish you had 10 years ago
Platforms like Facebook and Twitter aren’t about simply being a part of ‘the latest thing’; they are about connecting with people. For small business owners, it’s about connecting with existing customers and potential customers, creating awareness and being kept in the loop – and some savvy management tools can help you do this even better.
3 essential tools for time management
Admit it, we all have those days when it’s a struggle to focus on the task at hand, and you feel like you spend all day trying to switch between tasks and end up achieving nothing. If you need a little help with keeping on track, these 3 tools are for you.
Even more business tools you wish you had 10 years ago
There are so many apps that can help your business run more smoothly and free up some time for you to focus on what you do best. Here are a couple of essential ones to invest in if you’re looking to lessen your accounting and bookkeeping burden.
More business tools you wish you had 10 years ago
Advances in technology mean that there are a huge range of apps and cloud-based services that can help your business to run more smoothly – and hopefully free up some of your time to focus on the things that really matter.
The business tools you wish you had 10 years ago
As a business owner, you need to get lots of things done at the same time, and in the most efficient way. The good news is that you don’t need to live in the future to have access to free and low-cost online tools that will transform the way you do business.
Why nothing beats being your own boss
Having one of those days where you really can't remember why you started a business? Maybe you just worked a double shift because an employee called in sick, but whatever the reason, these are the days you need this reminder checklist pinned up in your office.
Capture female customers with the right PR and marketing
Men are from Mars and women are in your competitor's store, and that's where they'll remain if you don't get your marketing and PR suited to a female audience.
The link between realistic client expectations and healthy business relationships
Setting realistic expectations early promotes healthy business relationships. It discourages clients from expecting too much of you and being disappointed when you can’t deliver and also gives you more chances to exceed their expectations, especially when your product or service has a lot of promise.
Tips for building good public relations-ships
Wanting to improve the relationship your small business has with public relations? Follow these five tips and take your PR activities to the next level.
Are you making your business unappealing?
Phoebe Netto blogs about protecting the perception of your business. “Your image and how you make others feel plays a big role in being approachable, trustworthy and likeable to clients and potential clients.”
Whatever happened to manners and social skills?
Phoebe Netto blogs about the rising level of unprofessional communication and bad manners in business. “It also seems that unprofessional communication is on the rise, and this means that those who are professional have an advantage over their competitors…”
It’s not all about you
Phoebe Netto blogs about addressing your clients concerns and desires to attract leads and repeat business. "When a small business addresses the deepest concerns and desires of both its clients and potential clients, and makes them feel special, they will attract leads and repeat business."
Is marketing manipulative?
In part two of her blog series on whether marketing is manipulative, Phoebe Netto looks at how to ethically use three tools designed to trick or influence. “Get to know your ideal customer. The idea is not to convince them of something that they do not want or need. If you do that you’re being manipulative and aren’t likely to see repeat business or positive word-of-mouth.”
Is marketing manipulative?
In the first part of her two-part blog series, Phoebe Netto looks at ethically using manipulative marketing tools to benefit your small business. “Marketing tools can be used in an unethical and manipulative way, & can also be used as an influential or attention-grabbing way for your business.”
Should you offer discounts and freebies?
Phoebe Netto looks at the advantages and disadvantages of giving discounts and freebies in business. "Never give your core product/service away for free. Never, ever. Never! Do not offer a free version of what you sell."