PR is often seen as a marketing luxury for bigger companies but there are many smaller PR agencies in Australia that can make PR an affordable marketing activity for small or fledgling businesses.
Setting up a business can be daunting, but don’t get turned off by a little nervousness. Here’s how to overcome some of the common negative thoughts that can get in the way of you starting-up.
If the circumstances are right, being called to participate in a media interview can be a great boost for your business on many levels. But there can be a downside – so protect your interests by asking these five questions before you agree to being interviewed.
Learning when to walk away from existing clients and say no to prospects is a skill, but get it right and your business will flourish and you’ll feel less burdened by your working life.
PR, if done well, is the most cost effective form of marketing you’ll ever do. You can reach a large number of stakeholders, differentiate your business from the competition and gain credibility in a competitive market. The economic downturn presents your business with an opportunity. Chances are your competitors are cutting their marketing or PR […]
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