Jocelyn Hunter

Jocelyn Hunter

Jocelyn Hunter

5 Posts

Jocelyn is the managing director of BENCH PR, a public relations agency that specialises in the business to business and technology markets.

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10 ways to get more bang for your PR buck

PR is often seen as a marketing luxury for bigger companies but there are many smaller PR agencies in Australia that can make PR an affordable marketing activity for small or fledgling businesses.

Jocelyn Hunter

Jocelyn Hunter

Author

Feel the fear and do it anyway

Setting up a business can be daunting, but don’t get turned off by a little nervousness. Here’s how to overcome some of the common negative thoughts that can get in the way of you starting-up.

Jocelyn Hunter

Jocelyn Hunter

Author

Five questions to ask before committing to a media interview

If the circumstances are right, being called to participate in a media interview can be a great boost for your business on many levels. But there can be a downside – so protect your interests by asking these five questions before you agree to being interviewed.

Jocelyn Hunter

Jocelyn Hunter

Author

Knowing when to walk away from business

Learning when to walk away from existing clients and say no to prospects is a skill, but get it right and your business will flourish and you’ll feel less burdened by your working life.

Jocelyn Hunter

Jocelyn Hunter

Author

10 cost effective PR strategies

PR, if done well, is the most cost effective form of marketing you’ll ever do. You can reach a large number of stakeholders, differentiate your business from the competition and gain credibility in a competitive market. The economic downturn presents your business with an opportunity. Chances are your competitors are cutting their marketing or PR… Continue reading 10 cost effective PR strategies

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