Jocelyn Hunter
10 ways to get more bang for your PR buck
PR is often seen as a marketing luxury for bigger companies but there are many smaller PR agencies in Australia that can make PR an affordable marketing activity for small or fledgling businesses.
Feel the fear and do it anyway
Setting up a business can be daunting, but don’t get turned off by a little nervousness. Here’s how to overcome some of the common negative thoughts that can get in the way of you starting-up.
Five questions to ask before committing to a media interview
If the circumstances are right, being called to participate in a media interview can be a great boost for your business on many levels. But there can be a downside – so protect your interests by asking these five questions before you agree to being interviewed.
Knowing when to walk away from business
Learning when to walk away from existing clients and say no to prospects is a skill, but get it right and your business will flourish and you’ll feel less burdened by your working life.
10 cost effective PR strategies
PR, if done well, is the most cost effective form of marketing you’ll ever do. You can reach a large number of stakeholders, differentiate your business from the competition and gain credibility in a competitive market. The economic downturn presents your business with an opportunity. Chances are your competitors are cutting their marketing or PR […]