Gina Lofaro blogs about cutting the fat and keeping wordiness to a minimum on your web pages and marketing material.
“We have developed a culture of snacking… It is for this reason that online marketing material has to be short, concise and delivered in easily digestible chunks.”
Danielle MacInnis blogs about what Ita Buttrose has taught her about marketing for small businesses.
“Ita shared some really valuable marketing insights that we can all leverage!”
Marketers now operate in a world where customer-brand interactions take place not only in-store but in the digital world as well. This digital technology means there is additional data marketers need to access if they are to maintain a 360-degree view in today’s marketplace.
By now you’re aware you need to get your business online, but do you know how to drive people to your website? One easy method is writing and uploading a press release.
New technology and social media are great, but maintaining some old fashioned thoughtful gestures can make a real difference to the way customers view your business and its brand.
Michelle Gamble blogs about the impact Near Field Communications will have on the marketing landscape.
“NFC communication chips will make it just as easy for consumers to make that extra saving. If NFC chips were on everything in stores, consumers could swipe it with their phones and see if they can get a better deal elsewhere.”
Gina Lofaro blogs about making the most of marketing during the Christmas period.
“Don’t take it for granted that Christmas will be a quiet period for your business. Even if last year was deathly silent and your phones barely rang, that doesn’t mean this one will be the same…”
It’s vital small business owners find ways to get a helpful second opinion, Rick Mapperson blogs.
“One of the greatest lessons I have learned in the 20 years of running my own business is to never hesitate to get a second opinion. Just because we may be experts in our chosen field of business, it does not mean that we are competent or have expertise across all aspects of our business.”
Valerie Khoo explains how to identify the four stories in your business and have them ready to captivate potential customers.
“If you are serious about marketing your business, you need to tap into the hidden power of stories.”
Phoebe Netto blogs about addressing your clients concerns and desires to attract leads and repeat business.
“When a small business addresses the deepest concerns and desires of both its clients and potential clients, and makes them feel special, they will attract leads and repeat business.”
