Tag: Marketing

In this guest post for Dynamic Business, Louisa Claire from Brand Meets Blog looks at why SMEs should be connecting with Australian bloggers to grow their business.

Rick Marton takes a look at the many misconceptions about the meaning of ‘brand.’

“Brand is a word often used but rarely understood to it’s full capacity. Have you ever heard people saying – we’re just getting the brand ‘out there’?”

Dick Johnson Racing (DJR) has launched an initiative to make sponsorship more accessible to small businesses, as many look for new ways to engage with their target audience.

Freelancer.com has invited its 3 million users worldwide to record viral videos and expose the company logo, to go in the running to win a share in cash prizes totalling US$25,000.

Gina Lofaro blogs about cutting the fat and keeping wordiness to a minimum on your web pages and marketing material.

“We have developed a culture of snacking… It is for this reason that online marketing material has to be short, concise and delivered in easily digestible chunks.”

Danielle MacInnis blogs about what Ita Buttrose has taught her about marketing for small businesses.

“Ita shared some really valuable marketing insights that we can all leverage!”

Marketers now operate in a world where customer-brand interactions take place not only in-store but in the digital world as well. This digital technology means there is additional data marketers need to access if they are to maintain a 360-degree view in today’s marketplace.

By now you’re aware you need to get your business online, but do you know how to drive people to your website? One easy method is writing and uploading a press release.

New technology and social media are great, but maintaining some old fashioned thoughtful gestures can make a real difference to the way customers view your business and its brand.

Michelle Gamble blogs about the impact Near Field Communications will have on the marketing landscape.

“NFC communication chips will make it just as easy for consumers to make that extra saving. If NFC chips were on everything in stores, consumers could swipe it with their phones and see if they can get a better deal elsewhere.”