Home topics small-business-resources sales-and-marketing Managing Marketing Managing The old fashioned things make a big difference Guest Author November 1, 2011 At my business Tribe Research, we do five things to help us stand out and stay front of our customers’ minds. While we believe social media is great, if that’s the only way you’re connecting with your customers, you’re completely ignoring the ones who don’t use it. Identify a core market and a unique way for them to remember you When a new Australian company is entered into our CRM, we search for them on the ASIC website and put the month and year that ASIC said they started in a CRM field. At the start of each month we run a report for the businesses that are having a birthday that month. I hand write a card congratulating them and hoping they take some time out to celebrate. It has several benefits: It is appropriate to the small business market as owners often forget to celebrate the birthday for their business. It is a nice surprise in their snail box, appreciated and remembered because it is something that is less common – a hand written card that is positive. They don’t take long to do and it is a feel good for me to write them. It is a good reminder about Tribe Research to businesses that we might speak to less often, as they aren’t connected on social media or don’t receive our newsletters. It helps us to