How near field communications will change marketing

Summary

Michelle Gamble blogs about the impact Near Field Communications will have on the marketing landscape. “NFC communication chips will make it just as easy for consumers to make that extra saving. If NFC chips were on everything in stores, consumers could swipe it with their phones and see if they can get a better deal elsewhere.”

Tags: Blogs, business blogs, Comparison Shopping, Google Wallet, Marketing, marketing angels, michelle gamble, near field communications