Home topics small-business-resources sales-and-marketing Marketing Marketing SME marketing lessons from Ita Buttrose Danielle MacInnis November 17, 2011 I was fortunate enough to be invited to a Glen Eira Women Business Network event where the key speaker was Ita Buttose, a well known Australian business women, journalist, speaker and dare I say born entrepreneur! With a restlessness in my body (largely to to Ita stirring up some “big ideas”), I have decided to share my key take aways from Ita’s talk. Ita shared some really valuable marketing insights that we can all leverage! 1. No one can become a winner without taking risks. I really liked this concept because in marketing you need to think about risks. You need to just try some things so you have some activity happening. The worst that can happen is that you learn something. Two years ago I began approaching councils to see if I could do some presentations to small businesses about marketing, this year I am being paid to presentations. It all started by me making that first phone call. 2. In Ita’s words “I have always believed in thinking big.” Using this philosophy Ita approached the then prime minister Bob Hawke to help launch her new magazine ITA. Guess what, he said yes and she gained so much publicity that she cancelled the launch advertising campaign to use at a later date. Maybe not in the same league, but it was this thinking big that launched by podcast series which has now