Tag: Marketing

NFC, or Near Field Communications, is coming to a smartphone near you and will quickly change the way you receive and send data. So what is NFC and how does it work?

An email subject line is an invitation to communicate. Any email that doesn’t get opened is a message that has not been delivered. So to increase your chances of your emails being read and messages received, here are some important tips on the effective use of subject lines.

Putting a unique spin on your business can help you stand out from the crowd.

Email marketing is tricky; open and click through rates can be demoralisingly low at times, leaving business owners wondering what else they could be doing to get customers to open their eMarketing. Here are some simple tricks to try today.

You’ve kicked off your DIY publicity campaign, and you’ve written a killer media release and have your media list ready to go. Now it’s time to pitch your idea to the media, which is arguably the most important step in any PR campaign. Here are some ideas for ensuring your pitch catches the attention of the journalists you target.

Use these three marketing principles that the world’s most successful brands have incorporated into their strategies to win over customers.

Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales.

They’re young, talented and often beautiful. They’re inspiring, high performing and driven. They promote a healthy lifestyle and present as an aspirational figure. They’re a great investment. They’re an ideal opportunity for brand alignment. Or, are they?

Here’s how to clear out the jargon and communicate clearly about your business.

When you’re trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.