Putting a unique spin on your business can help you stand out from the crowd.
In every industry, there are businesses that stand out above the crowd. Pike Place Fish Market in Seattle used its showy fish-wrapping style to turn itself into a tourist attraction. Standing out from the crowd can turn your business into a cash machine. If you don’t try to make your business stand out, you could end up lost in a sea of similar business types, without an obvious angle that makes you unique.
A recent episode of the new season of Project Runway provided a reminder of how important it is to stand out, and to go beyond what’s expected.
In the “materials challenge” – the designers are asked to make clothes out of something unusual. This time, it was candy from Dylan’s Candy Bar in New York (not-coincidentally a company founded by a daughter of Ralph Lauren). As you can imagine, results were mixed. Some designers had licorice peeling off their dresses and falling on the floor. Some creations were just plain ugly.
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