Use these three marketing principles that the world’s most successful brands have incorporated into their strategies to win over customers.
I’m a marketing guy, always have been and always will be. I was one of those kids who would watch the television commercials more so than the show itself and always preferred the print ads to the articles. I was fascinated by marketing at a young age, although I certainly didn’t call it that or even have the sense that I could ever make a career out of it.
Midway (hopefully) through my career I caught the writing bug and released my first book, The Experience Effect (AMACOM, 2012) about big-brand marketing. Something interesting happened along the way that I never would have expected. People started asking me how to apply this thinking to their small business. Small business? I’m a big-brand kind of guy.
But as we look to recover from this economic mess, it’s our entrepreneurial spirit that will re-shape the economy. So I decided to translate all that I have learned in big-brand theory and apply it to small-business marketing in my book The Experience Effect for Small Business. (See a recording of Joseph’s webinar on branding secrets. Login required.)
…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com
