Home topics small-business-resources public-relations-blogs PR PR How a PR strategy can help you run a successful event Catriona Pollard August 6, 2012 Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organisers as well as increase registrations or ticket sales. So how do you go about using PR for an event? Below are our top five tips, which can be used for nearly any type of event. Create an online community Start by picking the social media platforms where your target audience members are. Your community should have a common name across all platforms, relating to your event. In the lead-up to the event, don’t just use social media as a marketing tool, also share information relating to your conference topic. This will communicate to your audience you are interested in the topic and have a wealth of information to share. If your event is annual, ensure to maintain your social media platforms year round, with a larger presence in the months leading up to the event. Use your talent If you’re hosting a conference, you may have a range of speakers who are experts in their field which you can use as media talent. If you’re hosting a different kind of event there will always be at least one person you can pitch to media for interviews. This may be a guest speaker, MC or the