Tag: Customers

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.

In a recent customer service survey, United Airlines came in dead last. Here’s why – and how not to suffer the same fate.

It’s important to grow your business by being proactive and finding new clients, but while you’re creating new opportunities and reaching new customers, don’t neglect existing ones. Those you already have are also an essential part of your business.

You can’t live without your product – but what about your customers? Five tips to ensure you’re selling something people want.

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.

Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively.

Are you relevant? (Are you sure?) Here are the top warning signs you may be alienating your customers.

Customer Relationship Management (CRM) isn’t just about installing a new piece of kit and watching it magically solve all your business problems. Successful deployment of CRM focuses around communication, collaboration and competitiveness.

CRM isn’t just about database software. Customer relationship management is a key business practice that should be ingrained in your processes and your staff.

Today’s savvy marketers are combining offline and online real-time behaviour information to produce a customer profile that is higher in accuracy.