Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
In the days before social media and the internet, it wasn’t as easy to listen in on your customers’ conversations about your company. Nor could you easily encourage people to spread the good word about your business through word-of-mouth.
But when you connect with your customers online, you stop speaking to them and start talking with them. And wonderful things begin to happen. Those golden word-of-mouth moments that happen naturally offline at parties or networking events suddenly begin happening online right in front of your eyes on Facebook, LinkedIn, Twitter, and review sites.
On social networks, word-of-mouth referrals become amplified: the friends, families and networks of your customers see these referrals and might just beat a path to your door.
How does it work? I call it the engagement marketing cycle.
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