Charles Pludthura

Charles Pludthura

Charles Pludthura

16 Posts

As the Head of Marketing for Sage Business Solutions in Australia and New Zealand, Charles is responsible for the development and delivery of Sage’s brand and marketing strategies for its six global software solutions in the Australia, New Zealand and Pacific Island region. With over 11 years of corporate marketing experience with leading industry organisations in Australia, NZ and the UK, encompassing the software and services, education and retail sectors, Charles has a wealth of knowledge and expertise in propelling innovative businesses into the fast lane for sustained growth.

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What’s the next step after social CRM?

Social media is fast, it’s constant and it’s everywhere. It’s also helping to create social businesses; those that put in place strategies, technologies and processes to systematically engage all in its ecosystem to maximise co-created value. How effectively does your business do this?

How CRM contributes to exceptional customer service

CRM is often misunderstood as for salespeople or front line staff who take orders. Increasingly though, ensuring that prospects and customers receive excellent service can no longer be thought of as simply the job of front line staff – it’s everyone’s responsibility and needs to be seen as a company-wide endeavour.

How to know when to invest in new business systems

Your business is growing. As you expand your product range, with this growth comes more employees, more data transactions and more historical information to store. There is more weight on the decisions you make, and you need to be more responsive than ever before. This is when you need to make some important decisions about some new systems for your business.

How shorter budget cycles lead to business success

The budget is the single most important management tool most businesses have. But when the budgeting process drags out, it becomes a painful waste of time. Here’s the case for creating a tight, focused budget process that takes no more than three to four weeks.

Improving the three customer C’s; Communication, collaboration, competitiveness

Customer Relationship Management (CRM) isn’t just about installing a new piece of kit and watching it magically solve all your business problems. Successful deployment of CRM focuses around communication, collaboration and competitiveness.