What you should and shouldn’t do on LinkedIn
Do you struggle to find the right thing to post on LinkedIn? To help eliminate this brain block, Rebecca Wilson has created a list of LinkedIn Do’s and Dont’s.
Do you struggle to find the right thing to post on LinkedIn? To help eliminate this brain block, Rebecca Wilson has created a list of LinkedIn Do’s and Dont’s.
How’s your business development plan for 2012 coming along? Kristy Sheppard blogs about benchmarking your plan against that of other SMBs.
“It’s interesting to see that only 24 percent of business owners plan to increase their staff pay this year. I wonder what kind of staff retention strategies will come into play for those who take this path?”
More female SMB owners will begin blogging for their businesses this year, as they adapt to the new online marketing age and embrace the opportunities it presents.
Still battling to get your work/life balance right? Franziska Iseli-Hall has some tips for making 2012 the year you reclaim your lifestyle.
“It might seem hard to make drastic changes, but you can still adjust your business step-by-step to get closer to your ideal lifestyle…”
Telling the unique story behind your business can be vital to success, Thomas Mahon blogs, as “good stories spread like wild-fire.”
“Our species has been tuned to listen, store, enhance and deliver stories with passion and emotion. We all know a good story teller! In turn, audiences that hear a compelling story will share it with their own friends…”
Does the thought of networking make you a little anxious? You’re not alone. Lady Danielle Di Masi blogs about walking into a business networking event with confidence.
“If you have to fake it till you make I say go for it and never let something like the unknown or nerves get in the way of getting what you deserve.”
The New Year is a perfect time to begin setting business goals, and Brad Callaughan has some advice about how to actually achieve them this year.
“Remember, your goals don’t have to be a secret, tell someone close to you so they can keep you on track to achieve your goals.”
Keen to set your business apart from its competitors? MYOB’s Kristy Sheppard suggests you begin entering business award programs.
“Community business awards will add weight to your cause with local customers while state and national awards will not only help with those closer to home but will strengthen your business appeal to customers further afield.”
Understanding customer and brand touchpoints is vital to small business success, but Rick Marton believes too many organisations overlook the importance of touchpoint analysis.
“Many businesses only think of the obvious touchpoints during the customer experience but many other moments enter the mind of the customer, influence their feelings and have an impact on their likelihood to be a fan of what you do.”
Catriona Pollard blogs about minding your manners online.
“Just like keeping your elbows off the dinner table and letting pregnant women sit down on the bus, the online world has its own etiquette…”