Are you missing important brand touchpoints?
By Rick Marton · 9 January 2012 · Locked
By Rick Marton · 9 January 2012 · Locked
Your customers are interacting with your brand in ways you may not even be aware of. Discover the crucial touchpoints that can make or break your business's success - read on to find out.
Understanding customer and brand touchpoints is vital to small business success, but Rick Marton believes too many organisations overlook the importance of touchpoint analysis. “Many businesses only think of the obvious touchpoints during the customer experience but many other moments enter the mind of the customer, influence their feelings and have an impact on their likelihood to be a fan of what you do.”
Tags: Blogs, Branding, Brands, business blogs, business touchpoints, customer touchpoints, Marketing, Rick Marton