In this four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part two looks at using the patterns and trends in data to get to know your customers better.
Most eNewsletters have an open rate of less than 20 percent – meaning only every fifth person is opening it. These aren’t good statistics, but there are a few easy ways to change these in an instant.
If you find yourself planning to do something important, only to find an excuse not to get around to it when the time comes, you’re engaging in dangerous behaviour called self-sabotage.
Doing that little bit extra for a customer won’t just mean you’ll get the sale, you could also end up with a customer for life.
Executives, leaders, sales people and professionals are all searching for a definitive answer on what constitutes an extraordinary leader. There’s abundant research on this topic and many sets of answers, but finding the ultimate definition isn’t that simple.
Or do you not manage it at all? Reducing supplier risk and having greater transparency is crucial to businesses across Australia.
How you perform in job interviews is arguably the most important factor in determining whether or not you secure the job you want. There are five key mistakes commonly made in job interviews and if you’re able to avoid these, you could well be on your way to success.
The ever-increasing importance of ‘traditional’ websites, social media and information technology means a whole new skill set is required to stay on top of developments affecting your business. From Twitter to RSS, newsgroups to Google Alerts, a brave new world of information gathering options exists to make sure you never get left out of the loop.
Results matter in a small business, after all it’s your bank account we’re talking about, and the way to achieve good results is to take some time to think creatively about your marketing strategies.
Have you ever buried your head in the sand in an attempt to ignore a problem or evade an angry client? We’ve all tried it. But does it ever work?
