Home topics technology digital-blogs Digital Digital How to keep up with the most knowledgable people in your industry Kristy Sheppard March 22, 2012 Today, more than ever, knowledge is power. However, getting accurate, up to date information about issues that impact your business and industry is far more complicated than it once was. Gone are the days when a quick flick through the business pages and the odd networking event could keep you up to date on the latest developments. Staying abreast of industry news and emerging trends in the online era requires new strategies for sourcing news, a regular commitment to staying in touch and a fresh understanding of how knowledge is now shared. The ever-increasing importance of ‘traditional’ websites, social media and information technology means a whole new skill set is required to stay on top of developments affecting your business. From Twitter to RSS , newsgroups to Google Alerts, a brave new world of information gathering options exists to make sure you never get left out of the loop. The key insight regarding all of these tools is that, more and more, knowledge is shared in an active way, through engagement and interaction. This means that social media is now a vital part of keeping up with the latest news and information. The people that have the knowledge you need about your industry are not just in the business pages anymore, they’re having discussions about best practice on Twitter, posting on their and others’ blogs about the