Tech

Stretched for time, money and resources – getting new ideas off the ground is often the last thing on an SMB’s priority list. How then should smaller companies approach innovation in the digital age?

This is the decade of The Cloud. Cloud is the most transformational force shaping business today. It breaks down geographic barriers and allows every small business to address a much larger market and become a multinational.

Email frequency is a balancing act. If you send email too often, you’ll annoy subscribers to the point that they unsubscribe. But if you don’t send email often enough, you risk being underexposed to the point where subscribers forget about you.

SMEs need to stay alert but not alarmed in 2013 says Ben Bradshaw, CEO of SponsoredLinX. Online is an ever-changing space and to stay competitive from a marketing perspective, small business needs to stay in touch.

The Facebook juggernaut celebrated another milestone today when it launched Graph Search – a new multi-functional search engine that aims to replace Google. And then some.

With more people being in front of a screen of one sort or another more often, what does this mean for marketers who are trying to reach them?

For business owners, the beginning of the new year is an opportunity to reflect on and assess how their operations can be improved.

Here’s a great lesson from July 25 on how to boost your website traffic.

Catch up with this great story from June 13 on the most hacked passwords from LinkedIn. a good reminder for password safety.

Read on for some great lessons in how to improve customer loyalty.

All small businesses need to learn this lesson, that time is no excuse not to invest in social media.

Read on for some brilliant tips from a journalist on how to get your media pitch heard and published.

Read this great story from September 25 regarding some great lessons on how to make the most of your LinkedIn account.

Are you using social media to drive business? Here’s some insider tips from April to help you make the most of your business Facebook page.

Read on for some great tips from April to help you become social media savvy.

Much like any face-to-face contact in business, how you compose an email speaks to your professionalism and personal image and should be handled attentively.

We all recognise the importance of social media but many companies take a generic approach to marketing themselves online – without considering how a different, more innovative strategy might benefit and even transform their business.

Andrew Davis’ book Brandscaping is an interesting take on how we should approach marketing. Rather than the current fad of creating loads of content, he states we should all be acting more like producers and try to find the right content for our audience.

With more Australians flocking to crowd funding as funding from banks continues to present an insurmountable roadblock, entrepreneurs need to be well prepared to get it right in order to attract the cash.

The internet is renowned for throwing curveballs at businesses when it comes to dealing with traffic – and that’s what happened with our Cyber Monday sale.