The four golden rules of social media

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Dynamic Business is bringing your our top stories from 2012 over the break. Here’s one of our popular stories from April 11 to help you with your social media use.

So you’ve set up a business Twitter, Facebook or Google+ account, ready and raring to dive into the world of social media. But doubt begins clouding the optimism and you wonder how you’re supposed to know whether you’re doing it right? Follow these golden rules to get your social media use off to the right start.

Social media delivers a wide range of benefits to business, like increased web traffic, improved brand reputation and the ability to identify new product and service opportunities – to name just a few – but as a newbie it can be difficult to navigate this social world and its many unwritten rules of use.

While there’s no surefire formula to getting it right 100 percent of the time on social media, following these golden rules should get you close.

1. Be generous

This is the best piece of advice any social media newbie could be given and is generally a good explanation of why a business or brand has a large number of Twitter followers or Facebook likes. If you’re generous with the information you share on social media, users and potential customers are far more likely to connect with your business and form lasting relationships. If you spend too much time on self-promotion, you’ll never get the leads and new business you’ve been dreaming of.

To read the article in full, click here.