Dynamic Business is bringing you our top stories from 2012. Read on for some brilliant tips from a journalist on how to get your media pitch heard and published.
Getting some media attention for your business is invaluable, but it can be a difficult and sometimes demoralising process. Use these 8 tips from a journalist to make your next pitch a successful one.
Selina Gordevich, associate editor at Modern Home magazine has this advice for small businesses about pitching to the media:
1. When you send emails, always take the time to find out the writer/journalist/editor’s correct name spelling. I am constantly receiving replies to my call-outs and general emails (which all clearly include my signature at the bottom and my name mentioned twice) which are addressed to ‘Selena’ or ‘Seline’ – I often delete these emails without reading.
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