Home topics technology Tech Tech Finding your market- no matter what device they’re on Danielle MacInnis January 17, 2013 With more people being in front of a screen of one sort or another more often, what does this mean for marketers who are trying to reach them? We are a nation of multi-screeners. Most of our time is spent in front of a screen. 77 percent of us view TV with a device in our other hand. Google’s latest research uncovers our cross-platform behaviour as we use many devices, often at the same time, in order to achieve our goals. With technology advances in online devices, we can now choose how, when, what and who to engage with 24 x7. We are the curators of our lives. Key findings of Google’s Research includes: Two types of screening behaviour: Sequential screening where we move from one device to another to complete a single goal Simultaneous screening where we use multiple devices at the same time Google has found that nine out of ten people use multiple screens sequentially and that smartphones are by far the most common starting point for sequential activity. 80 percent of searchers happen on smartphones as a spur of the moment decision We spend on average over four hours in front of screens a day to communicate, Browsing the internet – 81 percent, social networking – 72 percent, online shopping – 67 percent, research/search – 63 percent, managing finances – 46 percent, planning a trip – 43