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Six ways to get customers to love your business

Dynamic Business is bringing you our top stories from 2012 over the break. Read on for some great lessons in how to improve customer loyalty.

Customer loyalty is all about attracting the right customer. It’s about getting them to buy, buy often and deliver you even more customers, and the following six tips will help you make customers feel more attached to your business.

Last month, one of Australia’s biggest retailers, Coles, took its war with Woolworths to a new level with the relaunch of its loyalty program, Flybuys.

The campaign saw Coles target eight million existing, and previous, customers issuing them with a new card which will enable them to cash in loyalty points and potentially save hundreds of dollars a year on their grocery bills.

Coles MD Ian McLeod summed it up well when he said “Our aim was to find new ways to give our customers something truly worthwhile as a thank you for choosing to shop with us.”

 To read the complete story, click here.
Michelle Gamble

Michelle Gamble

Michelle is the Chief Angel of Marketing Angels, an entrepreneur who has built Marketing Angels from the ground up over the past 10 years. Marketing Angels has grown into one of Australia’s leading marketing consultancies providing marketing education, advice and outsourced marketing management to business. Michelle claims she's a bit of marketing geek, having started her marketing career in telecommunications and online working for both Telstra and Optus before starting Marketing Angels. Michelle is also a busy mother to 3 children, and lives in Manly NSW.

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