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Why you should be ‘always on’ on LinkedIn

Dynamic Business is bringing you our top stories of 2012 over the break. Read this great story from September 25 regarding some great lessons on how to make the most of your LinkedIn account.

Online editor Lorna Brett spent an hour with some LinkedIn heavyweights in Sydney this week. Here are some of the key lessons for small business she took away from the meeting.

I was lucky enough to be invited to a roundtable at LinkedIn’s Sydney headquarters this week, to talk with co-founder Allen Blue, South East Asia and Australia and New Zealand managing director Cliff Rosenberg and APAC senior director of marketing solutions Olivier Legrand about how the professional landscape is changing and what this means for marketers – both big and small alike – who are usingLinkedIn.

Apart from discussing how some big businesses are using the platform effectively to connect with their audience, the roundtable delivered some valuable insights for small businesses on the importance of not just building a community on LinkedIn via the use of groups, but the need to be ‘always on’ in these groups.

 For the complete story, click here.

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Lorna Brett

Lorna Brett

Lorna was Dynamic Business’ Social Web Editor in 2011/12. She’s a social media obsessed journalist, who has a passion for small business. Outside the 9 to 5, you’re likely to find her trawling the web for online bargains, perfecting her amateur photography skills or enjoying one too many cappucinos. You can follow her on <a href="https://twitter.com/#!/dynamicbusiness">Twitter @DynamicBusiness</a>

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