Marketing
The increase in demand for web-based applications such as social media tools provides an opportunity for niche IT suppliers to lend their expertise to creative agencies looking to realise new revenue from digital projects. Web-based applications like twitter and Facebook are now becoming a boardroom conversation as clients look to embrace social media and integrate […]
Small business owners are often faced with the challenge of producing superior marketing collateral whilst at the same time keeping printing costs under control. Well produced marketing collateral in colour can help deliver a lasting impression on prospective customers and this can make a difference in closing a sale.
There is one outstanding insight driving the proposition that taking a positive approach to marketing in an economic downturn is an opportunity too good to miss: doing so intelligently will lead to a stronger bottom line, as well as increase the profile and credibility of your brand. Just look at successful brands like Apple’s iPod, […]
Recession doesn’t have to be a bad thing; it can actually encourage business owners to think and work smarter. In the first of a monthly sales and marketing series, expert Sharon Williams puts a positive spin on tough economic times and shows you how to reinvent your business to stay ahead of the game. So […]
While bosses across the country are banning their staff from using Facebook and other social networking sites in their lunchbreak, are they losing sight of what could be a potentially beneficial business tool? Business managers today are only too aware of the importance of looking after their customers and gaining their trust. Unfortunately many customer […]
With the digital age revolutionizing the way we communicate with each other, some say that marketing has become more complex. However, whether you run an online or an offline business, the principles remain the same and integrating both online and offline marketing can help your business engage new customers. Marketing is still about reaching your […]
In today’s society, image is everything. Having a strong brand is crucial to your business’ success. So whether you’re looking at branding for the first time or about to embark on a rebrand, there’s a lot that needs to be considered. In order to discuss rebranding we need to first define ‘brand’. Put simply, a […]
In business, as in real life, first impressions are everything. Creating the right personal image is crucial not only for individual success but for the longevity of your business. Your image can be as deep or as superficial as you choose, but it will affect how you’re received by people. On a corporate level, brand […]
Your brand is the way the world perceives your business, products and services. With thousands of new brands being developed every day, it has never been more important to develop a strong brand that differentiates itself from the competition. Top tips for successful branding: 1. Stand back and observe Take an objective look at your […]
Many marketers feel they are not getting value from their advertising dollars, so what other options are there to help deliver better results? We explore why more marketers are turning to search engine advertising for low cost leads. Growing Trend Advertising on search engines is now a growing trend because: 66% of businesses found that […]
By Jürgen Bebber & Andrew Sykes Trade mark protection has always been an essential part of any thorough marketing strategy. The emergence of ecommerce has seen many transactions that were traditionally made face-to-face or by correspondence now occurring over the internet. Furthermore, consumers are expecting to find product and service information on websites. In such […]
So, you’ve got $5,000 to market your business, but how do you get the best ‘bang’ for your buck? Here are five marketing activities to help promote and grow your business. 1. BUILD YOUR ONLINE BUSINESS Amazingly, around 60 percent of SMEs are yet to have a convincing presence online. With millions of consumers daily […]
Google’s Business Solutions team can identify the potential of select companies to boost sales through search marketing with tailored campaigns from specialists with industry knowledge. Chris Demetriou knew that there was a bigger market out there for his vehicle transportation business. The question was, how to reach it? By working with Google’s Business Solutions (GBS) […]
Business revenue is vital to the success of any SME with too much focus on client-service sure to send you broke. These steps will help any SME achieve an effective sales process to benefit all sales staff. Today, probably more than ever, every business owner as well as their sales and service staff are faced […]
For decades, companies have strived to find the most effective ways of promoting their goods and services to potential customers. For the most part that has meant advertising, but no matter how well targeted a traditional advertising campaign is, it will still be wasted on large numbers of people who really aren’t in the market […]
Making the most of your marketing dollars can be made easy through special utilization of your accounts software. Here’s how to use your accounting software to promote your business and brand. Marketers and accountants are typically at opposite ends of the business money tree: marketers want to spend it, accountants want to save it. But […]
Green car share company Flexicar has relied heavily on Google AdWords as its most effective form of advertising since its was founded in 2005, helping it increase business by 400 percent. Flexicar was founded by Monique Conheady from Victoria. The daughter of a business owner, she had been interested in setting up her own business […]
Promoting your business online through search marketing is only one way in which you can take advantage of the internet to grow your business. Here are five key Google products can help you make the most out of your online presence and make a difference to your bottom line. 1. GOOGLE ADSENSE Earn money from […]
Even after you’ve got a good grasp of the concepts of search marketing, actually launching a campaign can feel like a daunting proposition. Even experienced users find they are still learning a long time after launching their first campaign. To help small-to-medium businesses create successful and profitable campaigns, Google has introduced an interactive online learning […]
Question I’ve just started my own business selling natural horse care products. I manufacture them myself (at the moment) and am wondering what’s the best way to get them out there into the market and raise my brand profile, so I can grow my business? I usually sell them at horse shows and pony clubs […]
