Marketing

Don’t ‘get’ how online can help your business in the new financial year ahead? The new board members of the Australian Interactive Media Industry Association (AIMIA), the country’s peak internet body, share their thoughts on the digital landscape and the SME.

Most of you probably believe that using your body to win sales is unprofessional. Well it’s not. In fact it is underrated and underused.

It’s a common misperception that the internet has turned marketing on its head, and that conventional tactics for customer engagement no longer apply. However we shouldn’t abandon all we’ve learnt from traditional marketing just yet, as the principles underpinning supermarket success can easily be applied online.

We’ve reached the final part in the five part series on creative marketing strategies for your business in a downturn. We have covered it all. Only thing left to do? Put your ideas into action. Find out how being creative saved one business $500,000.

This is part four of the five part series on creative marketing strategies for your business in a downturn. So you know how to double your exposure with half the budget and the power of selling packages. Now it’s time to learn the secrets of powerful copywriting.

This is part three of the five part series on creative marketing strategies for your business in a downturn. You know the basics of marketing and how to double your exposure with half the budget. Now it’s time to learn the value of selling packages.

This is part two of the five part series on creative marketing strategies for your business in a downturn. You know the basics of marketing. Now it’s time to learn how to double your exposure with half the marketing budget.

This is the first in a five part series on creative marketing strategies for your business in a downturn. To begin we need to first understand what the term ‘marketing’ really means.

In such a tough financial climate, many small businesses are suffering from the sales blues. With customers curbing their spending, businesses are resorting to cheesy sales techniques to close the deal. Nothing could be more repulsive or deter a client more, and as a result they will take their business elsewhere. All it takes to revive that bottom line is some simple but effective communication.

When it comes to marketing, one of the key challenges for any small business owner is identifying the mediums that will generate the most ROI for their business. Email marketing is one such medium that is proving its worth. So what makes an email marketing campaign successful?

Database accuracy has a direct return on investment (ROI) on your campaign success. So who is keeping your database in superb shape and why is your database your single most valuable business possession?

Rapid advances in technology have allowed businesses to be more flexible in the way they promote their brand. Social media marketing and mobile marketing are the new buzz words being bandied around and many businesses are turning to these forms of marketing to create brand awareness. But how can they be used correctly? Chris Pile, managing director of one of Australia’s leading digital agencies TheFARM discusses how the digital landscape is changing, and how businesses can keep up.

Social media has redefined the rules of marketing your business and communicating with customers. But with so many new tools available, how can SME owners effectively utilise them to meet business objectives?

With the surging popularity of 3G phones and devices, the mobile is now mainstream. In Australia, where adoption rates are high, there’s never been a better the time to include mobiles in your marketing mix.

Moving more of your marketing budget online in a downturn can be a wise decision, because the internet is where your customers are heading. Google’s Head of Online in Australia explores why all businesses should be turning to search marketing in a downturn.

In a market where sales teams are shrinking yet prospecting is as crucial to the bottom line as ever, who are our most valued sales people? Are they the brawn, the doers of the group who get out there and chase chase chase? Or are they the brains, those who spend more time researching and developing before approaching?

When money is tight, it’s important to look at cost-effective ways of selling. Now is the time to develop your online activities. Today’s buyers are heavily e-dependent. Convergence – the integration of TV with the Internet in a digital era makes everyone more relaxed about online shopping. The sooner your business embraces e-business, the sooner it will net you plenty.

Just as social media has become an important marketing tool for business, so has blogging. Blogging is a great way for business owners to share knowledge on their field of expertise and to promote the business at the same time. But can you make money from it? Here are 7 ways you can get the most out of your blog.

The panic, worry and smell of fear in the market is everywhere at the moment. Every business owner I talk to is scared and unsure of how the next 12 month period is going to pan out. For most, it is going to be tough. A lot of big brands are going bust and a lot of well managed businesses are going to the wall. The question is – will your brand save you in tough times? The answer is yes – but you need to do some other things right as well to get through.

Knowing when to call out for help is difficult for many business owners. When you finally make that call, don’t ever view it as a sign of failure.