Joanne Rigby

Do you remember the last time you delivered a great meeting presentation – nods of agreement, laughter at the right points, no one yawned – only to fumble during the question and answer session?

When it comes to marketing, one of the key challenges for any small business owner is identifying the mediums that will generate the most ROI for their business. Email marketing is one such medium that is proving its worth. So what makes an email marketing campaign successful?