By Steve Jensen · 2 July 2009 · Locked
In a tough financial climate, small businesses are resorting to desperate sales tactics. But what if you're making the one mistake that's driving customers away for good?
In such a tough financial climate, many small businesses are suffering from the sales blues. With customers curbing their spending, businesses are resorting to cheesy sales techniques to close the deal. Nothing could be more repulsive or deter a client more, and as a result they will take their business elsewhere. All it takes to revive that bottom line is some simple but effective communication.