This is part two of the five part series on creative marketing strategies for your business in a downturn. So you know the basics of marketing. Now it’s time to learn how to double your exposure with only half of your marketing budget. In other words, making small changes for big results.
It’s amazing but true that simple and small changes to the way you currently market or promote your business can bring big results.
For starters you should consider printing two sided letterheads or business cards. It doesn’t double your cost, in most cases it will only costs about 25 percent more to print on both sides as opposed to just one. You can use the back to outline your key products or services which will help with cross sell.
You need to tell your customers and prospects it’s ‘Crab Season’! Most of us love crabs but how many of us put a big red circle on the calendar to remind us when crab season starts? So tell your customers ‘it’s crab season in your business’ and now’s the time to buy.
Find other businesses who share the same target market as you but aren’t a competitor – like a fitness club and a menswear store for example and offer to swap newsletter articles. Make sure that your databases match up in numbers. It’s no good approaching someone who has 2000 on their database if you only have 100 – make it a win – win at all times.
Finally, sell up your quotes and proposals. When you do a quote for a customer include what the client has asked for and then add some options that they might like to consider, you’ll be amazed how often they will take these up. Amazon, the online book retailer does this well by offering you free delivery if you buy another book with your original purchase.
Next time we look at the power of selling packages.
– Tony Eades is the creative director for Brand Manager (www.thebrandmanager.com.au)
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Creative Marketing Strategies Part One: Back to Basics
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