This is part three of the five part series on creative marketing strategies for your business in a downturn. So you know the basics of marketing and you have learnt how to double your exposure with only half of your marketing budget. Now it’s time to learn the value and the power of selling packages.
Within your packages try to add savings or at least reduce the cost to the lowest common denominator, for example instead of $1500 up-front promote $600 a month for three months.
You will find that most people will pick the silver or ‘middle’ package so they don’t appear too cheap and they believe they’re getting a better deal than the premium, gold package.
The main thing with packages is that they help you start the sales process and they get the ‘price’ issue or objection out of the way at the beginning.
Finally, once you have set your packages you must promote them through your brochures and your website.
– Tony Eades is the creative director for Brand Manager (www.thebrandmanager.com.au)
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