Kevin Mackin

So you have a great new website and you’re using analytics but what are you doing with the information you collate and is it helping you tailor your online marketing?

It’s a common misperception that the internet has turned marketing on its head, and that conventional tactics for customer engagement no longer apply. However we shouldn’t abandon all we’ve learnt from traditional marketing just yet, as the principles underpinning supermarket success can easily be applied online.