Marketing

Dick Johnson Racing (DJR) has launched an initiative to make sponsorship more accessible to small businesses, as many look for new ways to engage with their target audience.

Franziska Iseli-Hall blogs about making the most of online marketing.

“…the internet can be a very cost effective platform for small businesses to attract clients.”

Google expects shopping-related search traffic to skyrocket in the lead-up to Christmas, as Australians do their online research before heading to stores or placing orders online.

Leading networking experts say business owners need to understand that networking isn’t just about getting leads for your business, urging they shift their attitude towards this important business tool.

Danielle MacInnis blogs about what Ita Buttrose has taught her about marketing for small businesses.

“Ita shared some really valuable marketing insights that we can all leverage!”

Marketers now operate in a world where customer-brand interactions take place not only in-store but in the digital world as well. This digital technology means there is additional data marketers need to access if they are to maintain a 360-degree view in today’s marketplace.

Reports have shown that Search Engine Marketing (SEM) products are growing in popularity among local SMEs.

By now you’re aware you need to get your business online, but do you know how to drive people to your website? One easy method is writing and uploading a press release.

New technology and social media are great, but maintaining some old fashioned thoughtful gestures can make a real difference to the way customers view your business and its brand.

Michelle Gamble blogs about the impact Near Field Communications will have on the marketing landscape.

“NFC communication chips will make it just as easy for consumers to make that extra saving. If NFC chips were on everything in stores, consumers could swipe it with their phones and see if they can get a better deal elsewhere.”

So you’ve heard about the benefits of including Google AdWords in your small business advertising mix, but are still unsure how how it will work for you? Join Dynamic Business’ first-ever webinar and have your questions answered! You could also win a one-on-one online marketing session with a Google expert.

For small and medium businesses, quality graphic design is a key component in attracting and approaching clients.

Gina Lofaro blogs about making the most of marketing during the Christmas period.

“Don’t take it for granted that Christmas will be a quiet period for your business. Even if last year was deathly silent and your phones barely rang, that doesn’t mean this one will be the same…”

Valerie Khoo explains how to identify the four stories in your business and have them ready to captivate potential customers.

“If you are serious about marketing your business, you need to tap into the hidden power of stories.”

Does your marketing strategy capture and engage the educated buyers of today?

A staggering 85 percent of Australian businesses are at risk of being tainted by bribery and corruption because they don’t have mechanisms in place to prevent it. Do you know how to implement the framework that will protect your business against illegal behaviours?

Do you have a late starter, incessant whinger or non-delivering employee in your business? If so, you need these strategies for dealing with difficult employee types.

Owning and running a business website doesn’t have to be a costly or daunting thing. With so many open source content management systems on the market, it’s easy to find one to suit your business needs and your abilities.

Coca-Cola has retained the top spot on the Interbrand 2011 Best Global Brands list for the twelfth year in a row, though Apple’s brand value rose most sharply of all brands.

If you’re not getting a constant flow of referrals and repeat trade then perhaps it’s time to consider your how effective your ‘Circle of Influence’ is?