Dick Johnson Racing (DJR) has launched an initiative to make sponsorship more accessible to small businesses, as many look for new ways to engage with their target audience.
The DJR Business Connect 2012 offers a series of affordable sponsorship packages of the motorsport team, which are flexible in duration and location.
According to Dick Johnson, intense brand exposure of local business that capitalises on the short-term community hype surrounding the V8 Supercar carnival facilitates valuable engagement with target audiences.
He also said the program recognises a one-size-fits-all sponsorship model doesn’t suit all businesses.
“We recognise that some businesses only operate in certain geographical areas, so we offer our partners more targeted sponsorship packages that are designed to leverage off races in a particular state or area.”
DJR Business Connect 2012 also reaches out to less consumer-facing businesses, looking for opportunities to expand their business networks and build relationships. The program facilitates networking and promotional opportunities among like-minded DJR partners to create business synergies and future partnerships.
Crimsafe Security Systems managing director Steve Brabeck said the signing of a partnership with DJR in 2009 is largely attributable to a 24 percent sales increase since then.
“The sponsorship initiatives with Dick Johnson and DJR has significantly raised the profile of our company, not just through the fantastic exposure we receive in the media through co-branding; but also the extensive networking opportunities it has opened up.”
DJR Business Connect 2012 packages start from $10,000 and are tailored to suit the needs and goals of the individual business. Some packages include brand awareness initiatives, hotlaps in a DJR V8 Supercar, joint promotions, networking breakfasts and dinners with the team and other sponsors, tickets to races and other exclusive business networking opportunities.