Home topics small-business-resources sales-and-marketing Marketing Marketing Who said online marketing for small business is over? Franziska Iseli-Hall November 24, 2011 There have been some rumours that online marketing is coming to an end for small businesses, as competition grows and bigger brands with bigger budgets jump online and make use of digital marketing strategies – which some suggest makes it harder for the small guys to compete. Don’t worry! It’s (almost) all hype! Some of the so-called ‘online marketing gurus’ are trying to get a bit of attention, so they can sell their magic potion to solve this problem. Online marketing is far from dead and there are still plenty of opportunities for small or start-up businesses. It’s not too late for you to jump online. In fact the online world is growing at a rapid rate with more and more people buying just about anything online, learning something new, playing games, entering competitions, finding a service or product, meeting new people (including a future husband or wife) and hanging out with friends on social media sites. You almost don’t have to leave your house or get out of your pyjamas anymore to survive! Yes, some of the ‘hype’ around online marketing might be true. Some strategies that worked really well five years ago and made early adopters rich, don’t work that well anymore or simply cost more money because there is more competition online. But as long as you have target market and a fabulous product or service, you