Public Relations
Finding your brand voice and direction is the most important part of establishing a successful business. Iconic branding that has the power to stay always has a few things in common; simplicity, relatability and personality. There are many brands, businesses and even countries we admire for doing this so well; see Nike, Converse, Coca Cola […]
Much like you would with potential customers, building relationships with journalists is the best way to achieve positive media attention. We’ve all dealt with telemarketers, but did you end up buying from them? It’s doubtful. The reason is simple, you don’t know them or their product. The telemarketer hasn’t built rapport with you, in turn, […]
For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate sales and redefine an outdated marketing strategy. Of course, though, negative media can ruin reputation and stifle growth. When conducted correctly, the process of gaining media attention can be easy and […]
When you’re running a business, no matter how hard you try, you’re not going to be able to please everyone. Unfortunately these days, disgruntled customers are not only likely to tell their friends and colleagues about your business, there’s a good chance they will go online and tell the rest of the world while they’re […]
Building customer loyalty can be a challenge when getting a new business off the ground. The secret is to get to know your customers, find a way to relate to them and exceed their expectations at every turn. This will create positive word-of-mouth, and bring in more business for you. Here are some tips to […]
“I used my personal blog and reputation to launch and sell the first product and over the course of about 6 months, I migrated that audience to WooThemes. Today we have 500 000 customers and we’re a multimillion dollar revenue. I also managed to keep building my personal reputation which helped me create my new […]
Competition and a hunger to succeed is driving small business to learn how to do their own Public Relations saving themselves thousands in advertising dollars. Morning television, radio shows and newspapers used to rely heavily on big business or celebrities as a voice in their stories but that’s starting to change. Small businesses are becoming […]
How many complaints does your business get every week or month? Hopefully it’s not very many but even a small number of dissatisfied customers can cause a lot of damage, especially to businesses that rely on word of mouth referrals or who don’t have hundreds of customers buying from them every day. While complaints are […]
When the annual financial results come onto the agenda at work, you’ll probably notice everyone’s eyes glazing over. This is incredibly unfortunate, with many not realising the huge opportunity missed to clearly and effectively communicate a company’s value and impact to both their employees and potential investors. With so many company financials falling into the […]
Although profit is measured by dollars on the bottom line, the size of that profit can be a measure of how you treat people. Sometimes it is the processes we put in place that damage people.
‘What do you do?’ is a standard icebreaker, but it’s also a qualifier to see if there is potential to do business with the person standing before us.
Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
Professional social network LinkedIn has revealed their list of the most influential brands in Australia.
The 3 lead qualms include the fear of embarrassing one’s self, boring the audience, and having something interrupt their message, such as a technology fault or a question they are unable to answer.
There are some possible issues that could potentially make all those awards a double-edged sword.
Recomazing has focused on the advocacy elements of social media to create a network for people to share and make business recommendations to their contacts.
Since when does working hard solely mean one should be cooped up in their office, chained to that desk and computer, focused like crazy on the business at hand?
Dan Price has decided to take a huge pay cut in order to remove what he calls the “distractions” his employees were experiencing with financial difficulties.
We see systems, structures and tools but not the culture developed by leaders in the organization. Here is what you must do to develop the culture you need…
Outstanding events don’t just happen. From budget planning to finding the perfect venue and creating the right atmosphere, there’s a lot to take into consideration.
