Home topics small-business-resources public-relations Advice Expert Hot Tips Advice Preparing for an IPO? Here are 4 things to consider in your PR strategy Samantha Dybac May 21, 2019 Going public is a huge step for any company. Taking a company from private to public through an IPO (or ‘initial public offering’) and listing on the stock exchange is a process that can take months, or even years, of planning, preparation and execution. Amid the myriad of tasks involved in preparing for an IPO, it’s easy to let your PR strategy fall by the wayside. Companies planning to go public often fail to realise the importance of effective communication with potential investors, business media, centres of influence and other stakeholders well before the listing day arrives. How and what a company communicates to the public in the months leading up to and after the IPO is just as important as what is conveyed at the time the stock starts trading. Proper preparation for a seamless listing and a successful start as a new public company begins with a comprehensive communications strategy developed with a company’s target audiences in mind. This is vital in order to account for the different, critical phases of an IPO and to effectively deliver key messaging to the public. At The PR Hub we have several clients currently working towards their goal of an IPO, and our role as PR specialists plays a critical part. Here are my four tips for any company looking to go public